This week we marked three years of strong progress in the USA with a series of celebratory events in New York.
We toasted at a sparkling event alongside other British luxury brands within the Walpole Group, which was hosted by the British Consul General Anthony Philipson at his residence. Then, our CEO Frazer Thompson joined acclaimed wine writer, Jancis Robinson OBE MW, in conversation to discuss the progress and prospects for English Sparkling Wine at a thought leadership forum for British Luxury Hospitality at the Whitby Hotel. Frazer then joined Jancis again, along with Hugh Johnson OBE, to toast the USA launch of their World Atlas of Wines with our Chapel Down Three Graces 2014.
Progress for us in the USA has been exciting with the focus since the start on sales in premium restaurants, bars and hotels where sales continue to trend close to 50%. Distribution has been built in key States on the East and West coasts as well as in Texas and Florida, principally where champagne also performs well. The response to our wines has been overwhelmingly positive and the opening pitch of our Chapel Down Three Graces, priced above $65 per bottle across the pond, has been well received. Three Graces 2014 receiving an outstanding 95 points and the ‘Chairman’s Trophy’ at the Ultimate Wine Challenge which only adds further weight to the argument.
We have benefitted from strong partners in the US working with ABCK Corp run by Arnaud Brachet, former Global Veuve Clicquot Marketing Director, who in turn is working with the fine wine division of Southern Glazer’s Wines & Spirits ensuring a strong national footprint. The results have been impressive, landing high profile ‘by the glass’ listings in high end accounts, such as The Pierre Hotel in New York, Top of The Hub in Boston, Wolfgang Puck in Dallas and Sunset Marquis in Los Angeles.
It’s early days but we firmly believe there is significant further potential with the USA, now the number 1 export market for champagne, coupled with the fact that there is a strong bond and love for Brand Britain.
Frazer Thompson comments: “We’ve been truly humbled by the response to our wines in the USA. Great early momentum as a growing number of friends recognise the world-class quality of the wines and love the association to all things British. The special relationship is alive and kicking!”
Jancis Robinson adds: “I am delighted for the success of British wine-makers, Chapel Down in the USA. Their award winning Three Graces has a good balance, is well made, and overall a very good effort; It’s no surprise that it won the Chairman’s trophy. Chapel Down are showing no doubt that the quality of the wine produced from vineyards in England is better than it has ever been.”